Vinyl Postcards

  1. what we do

    Vinyl postcards is the common project of a passionate record collector and a sound engineer from Innsbruck, Austria. We were promoting shows and exhibitions, always collecting odd gems, sometimes for the artwork, sometimes for the music, sometimes just for obscurity. We were always working with vinyl. Some years ago, we had the final idea: vinyl postcards! It combines perfectly graphics and sound, and you can send them around the globe with musical greetings.

    We manufacture vinyl postcards for all kinds of cool projects. In January 2013 we will also start a tiny label with special releases of friends, musicians and illustrators that we like to work with. It will be called “Postmanslove”. In the last year we realized projects with around 20 satisfied customers that released their pre-order bonus, promos, tour-only, exhibition opening special or limited box set as a vinylpostcard. All releases were sold out within short time. A lot of intresting collaborations are up to come in 2013. So if you’re having any special idea, just drop us a line.

    The vinyl postcard is a very special format which is difficult to produce. If you take a closer look at it you will recognize that the radius of the first groove is equal to a 4”. Thats where on normal LPs the label is placed. You can not expect the sound of a 12” LP! But still, it sounds good and way better than the original postcards of the 60ies and makes the postcards not only a good looking gimmick but also everybody’s music a collectors item.

    The difference between the old ones and our new ones is the manufacturing process. The sixties cards were pressed directly onto the surface of the postcards. The grooves got damaged and destroyed more and more from play to play. After a couple of plays, the sound was unlistenable. Also this manufacturing process came to light again, one pressing plant in the US is offering this service. Our cards are different. We cut into a thin clear layer of plastic which is attached to a postcard. The cards are way more stable that way and can be played as often as you want. Limited runs, tour-only releases or special promos have never been more beautiful!

    Here an example of vinyl postcards in a 1962 film by Jiří Trnka - Kybernetická babička (The Cybernetic Grandma).

    > Click Image for Video

    A bit more history:

    Vinyl postcards were popular at the beginning of the sixties when the media “vinyl record” was still young. Pressing plants were experimenting a lot with different support materials to release music. Postcards, flexi-discs, books with grooves on the cover. Especially in Eastern Europe existed a broad variety of pressing plants that specialized in making them. Poland, Czechoslovakia, GDR and Hungary had special industries. The postcards were common these days and sent as holiday greetings, X-mas wishes or just to impress the receiver. In the mid-sixties the cards disappeared or maybe there were just record addicted postmen who never delivered the goodies… 

    Vinyl postcards were popular at the beginning of the sixties when the media “vinyl record” was still young. Pressing plants were experimenting a lot with different support materials to release music. Postcards, flexi-discs, books with grooves on the cover. Especially in Eastern Europe existed a broad variety of pressing plants that specialized in making them. Poland, Czechoslovakia, GDR and Hungary had special industries. The postcards were common these days and sent as holiday greetings, X-mas wishes or just to impress the receiver. In the mid-sixties the cards disappeared or maybe there were just record addicted postmen who never delivered the goodies… 

    old cards